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Global Future : The Next Challenge for Asian Business
Global Future The Next Challenge for Asian Business
Author: Arnoud DeMeyer, Peter Williamson, Frank-Jürgen Richter, Pamela C. M. Mar
Provides a descriptive analysis of the globalization challenge for East Asian Firms and a prescriptive framework of how Asian firms can manage the internationalisation process. The book will contain:
  • An introduction on the internationalisation challenges specific to the Asian firm and the outline of a model on internationalis...  more »
  • A series of 8 case studies written by CEOs, illustrating different aspects of internationalisation in Asia.
ISBN-13: 9780470821305
ISBN-10: 0470821302
Publication Date: 5/9/2005
Pages: 228
Edition: 1
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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