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Search - Global Marketing: Foreign Entry, Local Marketing Global Management (The Mcgraw-Hill/Irwin Series in Marketing)

Global Marketing: Foreign Entry, Local Marketing Global Management (The Mcgraw-Hill/Irwin Series in Marketing)
Global Marketing Foreign Entry Local Marketing Global Management - The Mcgraw-Hill/Irwin Series in Marketing
Author: Johny K. Johansson
Global Marketing 3e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing produc...  more »
ISBN-13: 9780071195638
ISBN-10: 0071195637
Publication Date: 7/2002
Pages: 654
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Publisher: Irwin/McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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