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Global Marketing: Foreign Entry, Local Marketing and Global Management
Global Marketing Foreign Entry Local Marketing and Global Management
Author: Johny K. Johansson
Johansson's "Global Marketing, 5/e" utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. In foreign entry, in global management, and to ...  more »
ISBN-13: 9780071263627
ISBN-10: 0071263624
Publication Date: 2/28/2009
Pages: 672
Edition: 5th
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Publisher: McGraw Hill Higher Education
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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