Skip to main content
Swap Used Books - Buy New Books at Great Prices!
How To Swap Books
Sign Up
Search 
Kiosk
PBS Market (New Books)
Book Browser
Advanced Search
Books Posted Today
Member Book Reviews
Award Winning Books
NYT Best Sellers
Amazon Best Sellers
Most Traveled Copies
Club Wish List
Login
Community
Discussion Forums
Book Lists
Blog
Donations
Box-O-Books
Maps
The Eclectic Pen
Fun Stuff
Top 100
Pulse of PBS
Spread The Word
Photo Gallery
Recipes
Club Tag Cloud
Member Testimonials
Help Center
Kiosk
PBS Market (New Books)
Go Shopping
Buy Credits
Buy PBS Money
Upgrade Membership
Gift Certificates
Transfer Credits
Search -
Global Marketing: Perspectives and Cases
Global Marketing Perspectives and Cases
Author:
This book delivers current, innovative and thought-provoking methods on how to identify intermarket opportunities in a globally competitive environment, thereby providing international marketing students with the framework and tools necessary to profile intermarket segments. With an emphasis on international consumer behaviour and the important ... more »
Author:
This book delivers current, innovative and thought-provoking methods on how to identify intermarket opportunities in a globally competitive environment, thereby providing international marketing students with the framework and tools necessary to profile intermarket segments. With an emphasis on international consumer behaviour and the important ... more »
ISBN-13: 9780030981074
ISBN-10: 0030981077
Pages: 582
Rating: ?
ISBN-10: 0030981077
Pages: 582
Rating: ?
0 stars, based on 0 rating
Publisher: HarperCollins Publishers
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
- Business & Money >> Marketing & Sales >> Marketing >> Global
- Reference >> Education >> Study Guides
