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Global Sport Marketing: Sponsorship, Ambush Marketing, and the Olympic Games
Global Sport Marketing Sponsorship Ambush Marketing and the Olympic Games
Author: Norm O Reilly, Richard W. Pound, Rick Burton, Benoît Séguin, Michelle Brunette
As sport marketing matures, as social technologies advance, and as the Olympic Games cement their position as the largest and most important mega-event in the world, marketers everywhere are increasing their sophistication in using the Olympic platform to achieve their objectives. Indeed, whether official sponsor or ambusher, marketers everywher...  more »
ISBN-13: 9781935412434
ISBN-10: 1935412434
Publication Date: 8/15/2015
Pages: 352
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Publisher: Fitness Information Technology
Book Type: Paperback
Members Wishing: 0
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