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Globalization Strategy in the Hotel Industry
Globalization Strategy in the Hotel Industry
Author: Frank M. Go, Ray Pine
This title looks at the international hotel industry from a strategic management perspective. Covers th global business environment, specific geographic markets and particular organizational issues. Presents industry examples from around the workd including Holiday Inns, Nikko Hotels and Carlson Hospitality Group. Will be useful for students...  more »
ISBN-13: 9780415103220
ISBN-10: 0415103223
Publication Date: 6/1995
Pages: 415
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Publisher: Chapman Hall
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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