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Going to Market: Distribution Systems for Industrial Products
Going to Market Distribution Systems for Industrial Products
Author: Harvard Business School Press
Peter Drucker once referred to the distribution infrastructure of business as "the economy's dark continent." Going to Market maps this territory for managers and scholars. The study approaches channel management as a marketing system and a key dimension of corporate strategy. Based on extensive field research on more than 50 companies, includin...  more »
ISBN-13: 9780071032278
ISBN-10: 0071032274
Publication Date: 6/1/1989
Edition: 1
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Publisher: McGraw-Hill
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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