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Good King Jerry and His Dragonslayers (A Fable, Kind of) (Advanced Insights, Special Edition)
Good King Jerry and His Dragonslayers - A Fable, Kind of - Advanced Insights, Special Edition Author:Alan Okamoto (Illustrator), Editors of Advanced Micro Devices Volume 11, Number 1. A Magazine for Employees of Advanced Micro Devices. About Jerry Sanders, President of Advanced Micro Devices (AMD), at the time (1987), and an award program he was offering to employees for RIGOR, VIGOR and NIMBLEness at AMD. — In January 1987, a special edition of Advanced Insights was published with subtitle, “Good Ki... more »ng Jerry and his Dragonslayers (A Fable... Kind of).” Medieval themes, both written and lavishly illustrated, depict battles between knights and dragons, the oppression practiced by kingdoms against subject and costumers alike, and how a new type of kingdom under a benevolent monarchy broke the mold by rewarding excellence and hard work.
The mythical kingdom was called A Magical Domain, or “AMD” for short. Thought published 18 years after the company´s founding, the special edition embodied the spirit of meritocracy upon which AMD was created.
Once upon a time, on a distant planet in the far reaches of the galaxy, there was a great and good king who wanted more than anything else happiness and prosperity for his people.
The people of the kingdom worked hard, but they did not mind because there is great satisfaction in doing one´s job well and one´s work. And so the most important rule in the kingdom was: “People first, products and profit will follow.”... But it was not always peaceful and prosperous in the kingdom of AMD, for the land was often ravaged by terrible dragons that terrorized the people, frighted their costumers and greatly reduced the amount of gold in the royal treasuries...
“Our story begins in the year 69 (we will planet circling a distant sun) when Good King Jerry was still Just Plain Jerry and AMD was only a dream. Jerry had been a renowned knight in another kingdom and had slain many dragons to protect the gold of a distant realm, but he found that the king kept most of the gold for himself and did not share it with those who really did the work.
´If I were king, said Jerry. I would decree that the people must be free to innovate and thereby gain an opportunity to improve their economic condition through participation in the rewards of their efforts. I would demand excellent performance, but we would have the kind of environment to facilitate it and we would reward those who achieve it. To celebrate, we would also have great parties and much fun.´ And that´s exactly what Just Plain Jerry set about to do. So he left the old kingdom in search of precisely the right location to start up his own kingdom and lo, in place called Sunnyvalley (much later corrupted to Sunnyvale), he found just what he was looking for... almost.”« less