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Gordon McLendon: The Maverick of Radio (Contributions to the Study of Mass Media and Communications)
Gordon McLendon The Maverick of Radio - Contributions to the Study of Mass Media and Communications Author:Ronald Garay Those interested in radio history "will be entranced by the biography about undeniably the most important figure in radio programming and management at mid-century." (David MacFarland) This fast-paced biography describes problems in station ownership, management, the development of a major network system, live and recreated baseball and football... more » programming, the "re-invention" of radio in the 1950s, to compete with TV and print media, Top 40 music hits, disc jockey programming, and the use of local news. Important concerns regarding the Federal Communications Commission, editorializing, and public interests are considered as well.« less