This is a fun, well-written book about the power of "word of mouth" advertising. If you are in the field of sales, marketing or consumer research, I think the information in this book would be very relevant to your line of work.
I recieved as part of a BzzCampain (a marketing campaign run by Balter's compnay, BzzAgent), and found it pretty interesting. It's an easy read about non-traditional marketing campaigns and corporate marketing strategy. Definately a good read for anyone who's interested in corporate marketing strategies.