Book Reviews of Grapevine : The New Art of Word-of-Mouth Marketing

Grapevine : The New Art of Word-of-Mouth Marketing
Grapevine The New Art of Word-of-Mouth Marketing
Author: David Balter, John Butman
ISBN-13: 9781591841104
ISBN-10: 1591841100
Publication Date: 11/3/2005
Pages: 288
Rating:
  • Currently 2.9/5 Stars.
 15

2.9 stars, based on 15 ratings
Publisher: Portfolio Hardcover
Book Type: Hardcover
Reviews: Amazon | Write a Review

5 Book Reviews submitted by our Members...sorted by voted most helpful

reviewed Grapevine : The New Art of Word-of-Mouth Marketing on + 42 more book reviews
Helpful Score: 1
Super book re: word-of-mouth marketing. This book fills in the gap of the hands-on experience. Lots of anecdotes and vignettes to support the w-o-m marketing theory.
reviewed Grapevine : The New Art of Word-of-Mouth Marketing on + 35 more book reviews
Helpful Score: 1
This is a fun, well-written book about the power of "word of mouth" advertising. If you are in the field of sales, marketing or consumer research, I think the information in this book would be very relevant to your line of work.
reviewed Grapevine : The New Art of Word-of-Mouth Marketing on + 35 more book reviews
Not my genre. Was given to me as a gift. Lots of useable info regarding business how-to's.
reviewed Grapevine : The New Art of Word-of-Mouth Marketing on + 31 more book reviews
I recieved as part of a BzzCampain (a marketing campaign run by Balter's compnay, BzzAgent), and found it pretty interesting. It's an easy read about non-traditional marketing campaigns and corporate marketing strategy. Definately a good read for anyone who's interested in corporate marketing strategies.
reviewed Grapevine : The New Art of Word-of-Mouth Marketing on + 116 more book reviews
this is a great book for someone that is interested in starting a new business. It explains a lot about the business world.