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Greater Good: How Good Marketing Makes for Better Democracy
Greater Good How Good Marketing Makes for Better Democracy
Author: John A. Quelch, Katherine E. Jocz
Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. — In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would benefit if the realms of politics and marketing ...  more »
ISBN-13: 9781422117354
ISBN-10: 1422117359
Publication Date: 2/12/2008
Pages: 339
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Publisher: Harvard Business School Press
Book Type: Hardcover
Members Wishing: 0
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