Straight talk about what does and doesn't work in growing a small business, from people who have been there and intend to stay there.
Taken from the back cover:
"This is a book about growing a business, with all that the term 'growing' implies about paying attention tot he world around you, learning from others, and changing yourself....You know more about starting a business than you think you do. And you'll learn faster than you might think you can.
"Much of what you will read in this book will not match up with the conventional wisdom....For Example, many experts say that young businesses go under most often because they lack sufficient capital. I believe that, for the new and growing business, too much money is a great problem than too little....This is not a how-to manual or a step-by-step guide to starting your bsuiness. There are other books that are guides, and some of them are good. What is missing are books by people who are in medium-sized businesses and who intend to stay there - straight talk about what works and what doesn't and why."
"This is a book about growing a business, with all that the term 'growing' implies about paying attention tot he world around you, learning from others, and changing yourself....You know more about starting a business than you think you do. And you'll learn faster than you might think you can.
"Much of what you will read in this book will not match up with the conventional wisdom....For Example, many experts say that young businesses go under most often because they lack sufficient capital. I believe that, for the new and growing business, too much money is a great problem than too little....This is not a how-to manual or a step-by-step guide to starting your bsuiness. There are other books that are guides, and some of them are good. What is missing are books by people who are in medium-sized businesses and who intend to stay there - straight talk about what works and what doesn't and why."
