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Guide to Intellectual Property: How companies can value and protect their best ideas (Economist Books)
Guide to Intellectual Property How companies can value and protect their best ideas - Economist Books
Author: The Economist, Stephen Johnson
Intellectual Property (IP) is big business, worth an estimated $5 trillion in the US alone. It covers patents, trademarks, domain names, copyrights, trade secrets and know-how. The IP of a big brand can be worth tens of billions of dollars. And yet IP is hard to value; accountants struggle with it, and banks treat it cautiously as loan collatera...  more »
ISBN-13: 9781610394611
ISBN-10: 1610394615
Publication Date: 7/14/2015
Pages: 272
Edition: First Trade Paper Ed
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Publisher: The Economist
Book Type: Paperback
Members Wishing: 0
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