The Gutenberg Galaxy Author:Marshall McLuhan With the invention of the printing press, Western civilization was radically altered. Now, with the increasing dominance of the electronic media, an equally far-reaching revolution is taking place. The radical nature of these changes wrought on the individual psyche and the social organism is explored boldly and billiantly in a book essential to... more » understanding the man hailed as the most dynamic and relevant thinker on the the scene today -- Marshall McLuhan.« less