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The Other Guy Blinked How Pepsi Won the Cola Wars Book Club Edition
The Other Guy Blinked How Pepsi Won the Cola Wars Book Club Edition
Author: Roger Enrico and Jesse Kornbluth
Coke and Pepsi. They went eyeball to eyeball for 87 years. Pepsi stepped up the challenge. And then it happened....The Other Guy Blinked. How Pepsi Won the Cola Wars.
ISBN: 335979
Publication Date: 1986
Pages: 280
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Publisher: Bantam
Book Type: Hardcover
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