Search - List of Books by Guy Garcia

Guy Garcia (born 16 July 1955 in Los Angeles, CA) is an award-winning journalist, novelist, and multimedia entrepreneur, specializing in multicultural consumerism and socio-economic trends.

Garcia is the current President & CEO of Mentametrix, Inc., a next-generation research, marketing and consulting company that combines: [1] multicultural consumer insight from a sociological phenomenon he coined The New Mainstream, for which he has written a book by the same name; and [2] the predictive power of the Implicit Association Test (IAT) and other online research technologies.

Garcia was a staff writer at TIME Magazine for 13 years, where he covered business, international and arts & entertainment, including a 1988 cover story on the emerging U.S. Latino culture, featuring famed actor Edward James Olmos.

He is a former Vice President at AOL, where he launched AOL Latino, the bilingual entity of AOL International, encompassing all 2 million of its Hispanic subscribers.

A three-time national magazine Awards judge, Garcia serves as a speaker and consultant for major international corporations, including Time Warner, Reebok, The National Ski Aeas Association, Kraft Foods, the Coca Cola Company, Nissan Motors, McKinsey & Co. and the Council on Foreign Relations. He is a nationally-recognized expert in multicultural markets and mega-trends, who has appeared on NPR, ABC World News Tonight, CNBC, PBS, and New York One.

He is currently chief consultant to the Warner Bros. Hispanic Marketing Project, The Time Warner Research Council Multicultural Consumer Study, and the PBS/BBC co-production Latin Music USA, a four-hour documentary on Latin Music and Culture to air in January 2009.

In the mid-90s, Garcia co-founded Total New York, a highly acclaimed Silicon Alley start-up and later became the Founding Editor of AOL Digital City, New York.

He currently owns or shares equity in: Mentametrix, Inc., Veritalk, and Montebello Entertainment. He is a member of P.E.N. and an Edward Albee Fellow.

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This author page uses material from the Wikipedia article "Guy Garcia", which is released under the Creative Commons Attribution-Share-Alike License 3.0
Total Books: 14
The Decline of Men How the American Male Is Getting Axed Giving Up and Flipping Off His Future
The Decline of Men How the American Male Is Tuning Out Giving Up and Flipping Off His Future
2008 - The Decline of Men How the American Male Is Tuning Out Giving Up and Flipping Off His Future (Hardcover)Paperback
ISBN-13: 9780061353147
ISBN-10: 0061353140
Genre: Nonfiction
  • Currently 2/5 Stars.
 1

The New Mainstream  How the Multicultural Consumer Is Transforming American Business
2005 - The New Mainstream How the Multicultural Consumer Is Transforming American Business (Paperback)Hardcover
ISBN-13: 9780060584665
ISBN-10: 0060584661
Genres: Business & Money, Nonfiction
  • Currently 4/5 Stars.
 1

The New Mainstream  How the Multicultural Consumer Is Transforming American Business
New Mainstream How the Multicultural Consumer Is Transforming American Business
Skin Deep
1997 - Skin Deep [California Fiction] (Paperback)Hardcover
ISBN-13: 9780520208360
ISBN-10: 0520208366
Genre: Literature & Fiction
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Obsidian Sky
1994 - Obsidian Sky (Hardcover)
ISBN-13: 9780671864798
ISBN-10: 0671864793
Genre: Mystery, Thriller & Suspense
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Unter der Haut
1990 - Unter Der Haut (Hardcover)
ISBN-13: 9783426192672
ISBN-10: 3426192675
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Skin Deep
1989 - Skin Deep (Hardcover)Paperback
ISBN-13: 9780374265731
ISBN-10: 0374265739
Genre: Literature & Fiction
  • Currently 3.5/5 Stars.
 1

Spirit of the Maya A Boy Explores His People's Mysterious Past
Spirit of the Maya A Boy Exlores His People's Mysterious Past
Spirit of the Maya a Boy Exlores His People's Mysterious Past (Other)Hardcover
ISBN-13: 9780802783806
ISBN-10: 0802783805
Genre: Children's Books
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