Book Reviews of Hail to the Candidate: Presidential Campaigns from Banners to Broadcasts

Hail to the Candidate: Presidential Campaigns from Banners to Broadcasts
Hail to the Candidate Presidential Campaigns from Banners to Broadcasts
Author: Keith E. Melder
ISBN-13: 9781560981787
ISBN-10: 1560981784
Publication Date: 5/1992
Pages: 212
Rating:
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4 stars, based on 2 ratings
Publisher: Smithsonian Inst Press
Book Type: Paperback
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reviewed Hail to the Candidate: Presidential Campaigns from Banners to Broadcasts on
Tracing the history of presidential images from the first, sedate campaign of George Washington to the video images of Ronald Reagan and George Bush (the first one), the book focuses on political-party appeals to women, and on pollsters, media specialists, and TV to describe the ever-changing political race to become president.