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The Handbook for Focus Group Research
The Handbook for Focus Group Research
Author: Thomas L. Greenbaum
As one of the most popular tools for gathering information in today?s marketplace, focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition, Thomas L. Greenbaum provides the latest information on conducting effective focus groups. New chapte...  more »
ISBN-13: 9780669277999
ISBN-10: 0669277991
Pages: 200
Edition: Rev Exp Su
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Publisher: Lexington Books
Book Type: Hardcover
Other Versions: Paperback
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