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The Handbook for Focus Group Research
The Handbook for Focus Group Research
Author: Thomas L. Greenbaum
As one of the most popular tools for gathering information in today’s marketplace, focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition, Thomas L. Greenbaum provides the latest information on conducting effective focus groups. New c...  more »
ISBN-13: 9780761912521
ISBN-10: 0761912525
Publication Date: 12/2/1997
Pages: 280
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Publisher: SAGE Publications
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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