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Handbook of Strategic Account Management: A Comprehensive Resource
Handbook of Strategic Account Management A Comprehensive Resource
Author: Diana Woodburn, Kevin Wilson
A complete compilation of the established knowledge in strategic account managementThough companies expend tremendous effort to upkeep electronic and social media and mass marketing, they often overlook the value of strategic account management (SAM). This handbook is a compilation of papers that address researched knowledge of SAM across the ac...  more »
ISBN-13: 9781118509081
ISBN-10: 1118509080
Publication Date: 3/31/2014
Pages: 648
Edition: 1
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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