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Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Herd How to Change Mass Behaviour by Harnessing Our True Nature
Author: Mark Earls
"...fascinating. Like Malcolm Gladwell on speed." — ?THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". — ?Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." — ?Daniel Finkelstein, THE ...  more »
ISBN-13: 9780470744598
ISBN-10: 0470744596
Publication Date: 9/8/2009
Pages: 424
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0 stars, based on 0 rating
Publisher: Wiley
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 1
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