Search - List of Books by Hermawan Kartajaya

Hermawan Kartajaya is an Indonesian author and public speaker in the area of marketing studies. In 2000, Kartajaya co-authored "Repositioning Asia: From Bubble to Sustainable Economy" with Philip Kotler. In it they analysed why the Asian crisis of 1997 occurred, and outlined what the governments and companies of the region could do to develop more sustainably in the future. Kartajaya’s expert analysis, in-depth knowledge, and strategic thinking, won him acclaim from many of his peers. Al Ries said of him “The positioning of Hermawan Kartajaya in marketing is unique. He is a combined ‘product’ of Western mind, Asia heart and Indonesian soul. Every company must get his advice.” 2002 saw him team up with Kotler again in their book "Rethinking Marketing: Sustainable Marketing Enterprise.

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This author page uses material from the Wikipedia article "Hermawan Kartajaya", which is released under the Creative Commons Attribution-Share-Alike License 3.0
Total Books: 8
Marketing for Competitiveness Asia to The World In the Age of Digital Consumers
Marketing 30 From Products to Customers to the Human Spirit
2010 - Marketing 30 From Products to Customers to the Human Spirit (Hardcover)Paperback
ISBN-13: 9780470598825
ISBN-10: 0470598824
Genre: Business & Money
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Marketing 3 0 - As Forcas Que Estao Definindo O Novo Marketing Centrado No Ser Humano
2010 - Marketing 3 0 - As Forcas Que Estao Definindo O Novo Marketing Centrado No Ser Humano [Em Portugues do Brasil] (Paperback)Paperback
ISBN-13: 9788535238693
ISBN-10: 8535238697
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Rethinking Marketing Sustainable Market-ing Enterprise in Asia
2006 - Rethinking Marketing Sustainable Market-ing Enterprise in Asia [Second Edition] (Paperback)
ISBN-13: 9789810677947
ISBN-10: 9810677944
Genre: Nonfiction
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Attracting Investors  A Marketing Approach to Finding Funds for Your Business
Rethinking Marketing Sustainable Market-ing Enterprise in Asia
2002 - Rethinking Marketing Sustainable Market-ing Enterprise in Asia (Paperback)
ISBN-13: 9780130465443
ISBN-10: 0130465445
Genre: Business & Money
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Repositioning Asia  From Bubble to Sustainable Economy
2000 - Repositioning Asia From Bubble to Sustainable Economy (Hardcover)Hardcover
ISBN-13: 9780471846659
ISBN-10: 0471846651
Genre: Business & Money
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Repositioning Asia From Bubble to Sustainable Economy
Repositioning Asia From Bubble to Sustainable Economy (Hardcover)Hardcover
ISBN-13: 9780470820803
ISBN-10: 0470820802
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