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Search - The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
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The Hero and the Outlaw Building Extraordinary Brands Through the Power of Archetypes Author: A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Marga... more »
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Genres:
- Business & Investing >> Biography & History >> Strategy & Competition
- Business & Investing >> General
- Business & Investing >> Marketing & Sales >> Advertising
- Business & Investing >> Marketing & Sales >> Marketing >> General
- Nonfiction >> Social Sciences >> General