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The Hero and the Outlaw; and Other People's Habits
The Hero and the Outlaw and Other People's Habits
Author: Margaret Mark & Carol Pearson; Aubrey C. Daniels
Audiobooks on cassette (abridged) — Side 1:  The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark and Carol Pearson — A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to m...  more »
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ISBN: 392745
Publication Date: 1/2001
Edition: Abridged
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Publisher: Audio-Tech Business Book Summaries
Book Type: Audio Cassette
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