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The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset
The Hidden Wealth of Customers Realizing the Untapped Value of Your Most Important Asset
Author: Bill Lee
Introducing “return on relationship? with your most valued customers — The traditional model of growing your business—by relying on employees in sales, marketing, and product development—is dying. Today?s most successful companies are taking a different approach: getting customers to market, sell, and create products for them. — In assessing clien...  more »
ISBN-13: 9781422172315
ISBN-10: 1422172317
Publication Date: 6/5/2012
Pages: 240
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Publisher: Harvard Business Review Press
Book Type: Hardcover
Members Wishing: 0
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