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High Visibility: The Professional Guide to Celebrity Marketing
High Visibility The Professional Guide to Celebrity Marketing
Author: Philip Kotler
High visibility is not just a matter of vanity any more - it's a fact of life. Today, throughout all sections of society, you gain power not because of your ability but your visibility. This feeling has become so strong that professionals of all kinds - businesspeople, lawyers, doctors, entertainers, athletes, politicians and others - are findin...  more »
ISBN-13: 9780434910243
ISBN-10: 0434910244
Pages: 366
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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