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Hillstrom's Multichannel Forensics
Hillstrom's Multichannel Forensics
Author: Kevin Hillstrom
In Hillstrom s Multichannel Forensics, Kevin Hillstrom offers CEOs and business leaders a framework for bridging the gap between multichannel marketing strategy and tactics. By illustrating the complex relationship between customers, advertising, products, brands and channels, Kevin is able to help the executive see how customers migrate from pr...  more »
ISBN-13: 9780977148950
ISBN-10: 0977148955
Publication Date: 9/30/2007
Pages: 264
Edition: 1st
Rating:
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Publisher: Campbell & lewis Publishers
Book Type: Hardcover
Members Wishing: 0
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