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Hospitality Marketing: An Introduction
Hospitality Marketing An Introduction
Author: David Bowie, Francis Buttle
Hospitality Marketing: an introduction takes a unique approach to outlining marketing processes in the hospitality industry. — Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hos...  more »
ISBN-13: 9780750652452
ISBN-10: 0750652454
Publication Date: 6/2/2004
Pages: 392
Edition: 1
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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