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Hospitality Marketing Management, Student Workbook
Hospitality Marketing Management Student Workbook
Author: Robert D. Reid, David C. Bojanic
Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus o...  more »
ISBN-13: 9780471696100
ISBN-10: 0471696102
Publication Date: 3/14/2005
Pages: 112
Edition: 4
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Publisher: Wiley
Book Type: Paperback
Members Wishing: 0
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