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Hospitality Marketing
Hospitality Marketing
Author: Ken Kaser, Jackie Freeman
Using numerous topics in the hospitality industry for examples, this book covers the entire curriculum required in introductory marketing courses including marketing concepts and functions. Discussing topics such as marketing functions and strategies in hotels, types of lodging, key players and services, and information and risk management, thi...  more »
ISBN-13: 9780538432085
ISBN-10: 053843208X
Publication Date: 10/5/2001
Pages: 320
Edition: 1
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Publisher: South-Western Educational Pub
Book Type: Paperback
Members Wishing: 0
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