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Hot Button Marketing: Push the Emotional Buttons That Get People to Buy.
Hot Button Marketing Push the Emotional Buttons That Get People to Buy
Author: Barry Feig, Joan-Marie Moss
Consumers buy products for two reasons: the rational reason and the real reason. While your customers may say they want your products because of its features and benefits, their decision to buy is based on emotions, not intellect. This newly revised edition of the best selling Hot Button Marketing shows you how to identify and push the hot butto...  more »
ISBN-13: 9781520468266
ISBN-10: 1520468261
Publication Date: 1/30/2017
Pages: 266
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Publisher: Independently published
Book Type: Paperback
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