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How to Advertise: Third Edition
How to Advertise Third Edition
Author:
The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the digital world, plus more than 200 fresh advertising examples and case histories. — A comprehensive tool for advertisers, agencies, and students, How to Advertise is a complete, practic... more »
Author:
The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the digital world, plus more than 200 fresh advertising examples and case histories. — A comprehensive tool for advertisers, agencies, and students, How to Advertise is a complete, practic... more »
ISBN-13: 9780312318598
ISBN-10: 0312318596
Publication Date: 9/12/2003
Pages: 256
Rating: ?
ISBN-10: 0312318596
Publication Date: 9/12/2003
Pages: 256
Rating: ?
0 stars, based on 0 rating
Publisher: Thomas Dunne Books
Book Type: Hardcover
Other Versions: Paperback
Reviews: Amazon | Write a Review
Book Type: Hardcover
Other Versions: Paperback
Reviews: Amazon | Write a Review
Genres:
