How to Digital is Your Business Author:Adrian J. Slywotzky, David J. Morrison with karl Weber The biggest Most important issue in business today-becoming digital-touches not only traditional enterprises but the most avant garde of internet companies as well. — Old-economy companies must take steps to avoid becoming victims of capitalism's creative destruction, the unofficial system that flushes out the old to make way for the new. For dot... more » com companies the question is whether or not they are flash-in-the-pan business with no long-term prospects of profitability and customer loyalty.
how digital is your business? is ground breaking book with universal appeal for everyone in the business world. It offers:
Profiles of the future:the in depth story of the digital pioneers-Dell Computer,Charles Schwab, Cisco Systems, Cemex
Insight into how to change a traditional enterprise into a digital business:the stores of GE and IBM
An analysis of the profitable dot-coms:AOL, Yahoo and eBay