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How to Enter China: Choices and Lessons
How to Enter China Choices and Lessons
Author: Yadong Luo
Whether or not foreign companies can succeed in China is largely determined by how they enter the market. This book offers insightful lessons to international managers in this area. It integrates views of both foreign business and Chinese government, describes entry choices and related governmental policies, compares pros and cons of each entry ...  more »
ISBN-13: 9780472111886
ISBN-10: 0472111884
Publication Date: 2/1/2001
Pages: 336
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Publisher: University of Michigan Press
Book Type: Hardcover
Members Wishing: 0
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