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How to Improve Your Marketing Copy
How to Improve Your Marketing Copy
Author: Ian Linton
This is a practical guide for sales and marketing executives and specialist writers. It gives clear guidelines on planning, writing and evaluating copy for brochures, leaflets, annual reports, sales proposals, presentations, direct marketing material, dealer support, sales force support and many other forms of marketing communications. It should...  more »
ISBN-13: 9780749408916
ISBN-10: 074940891X
Publication Date: 4/30/1993
Pages: 160
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Publisher: Kogan Page Ltd
Book Type: Paperback
Members Wishing: 0
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