This is a true sales success classic, and for a good reason. Hopkins actually knows what he's talking about. He's one of those guys who actually was/is a great salesman in his own right, he just writes about it because he likes to talk about it (unlike some who have to make their money writing books about selling because they can't sell themselves).
Definitely a good read for anyone in sales or sales management.
This book is a passionate, hard-hitting, easy to read, entertaining book. Hopkins makes great points about creating your environment and changing negatives into positives. This book really helps you create a "selling mind" and his suggestions can even be used in your daily life.
It is great to read a book by someone who has been down some bumpy selling road and has information that really works.