Out of ALL the books on selling and becoming great in the "selling" arena this is the one book I keep coming to again and again, year after year, after year. I've been in sales in some form or fashion for over 15 years and I know for a fact this book had everything to do with helping me retire from corporate America in my thirties. I don't even rememember how I found out about this book but this book is my secret weapon for creating massive success in my life. It is the foudation of my business to help raise the level of human potential all around the world.
In simple terms a first grader can understand, Frank covers the principles of becoming successful in sales, direct marketing, network marketing, advertising, corporate accounts, and the list goes on.
This book is the foundation of my coaching in helping people to beomce more successful in their lives. I make everyone I work with read this book and everytime I do, I begin to see immediate results.
Frank lays it all out; the proper attitude to have and how to achieve it, how to organize your day, how to set goals, how to reach that corporate executive who's secretary is constantly screening his calls, how and where to meet prospects for your product and services. How to gain anyone's confidence and trust.
This book is not about closing techniques. It's about how to develope long-term relationships and how to develop a winning attitude, how to develop the winner inside you, and how to win!
Franks accomplishes teaching you his techniques, tips and strategies by telling you a story. It's just one story after another and inside those stories he plants the seeds of greatness you need to raise yourself from failure to success in selling.
Smart guy, smart ideas, a very good read. A warhorse of the genre.
Quote on back from Dale Carnegie: "Here it is... the most helpful and inspiring book on salesmanship that I have ever read."
A feel good about yourself book to motivate all aspects of your life.
Good back to basic advice!