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How to Sell to an Idiot: 12 Steps to Selling Anything to Anyone
How to Sell to an Idiot 12 Steps to Selling Anything to Anyone
Author: John Hoover, Bill Sparkman
HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime. In How to Sell to an Idiot, authors ...  more »
ISBN-13: 9780471718543
ISBN-10: 0471718548
Publication Date: 12/2/2005
Pages: 224
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Publisher: Wiley
Book Type: Paperback
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