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How to Write a Successful Marketing Plan: A Disciplined and Comprehensive Approach
How to Write a Successful Marketing Plan A Disciplined and Comprehensive Approach
Author: Roman G. Hiebing, Scott W. Cooper
How to Write a Successful Marketing Plan is the definitive planning resource. It explains clearly, simply, and pragmatically how to prepare a marketing plan in a disciplined and comprehensive manner. It can be used as a planning guide by the inexperienced marketer and as a reference piece on planning by the experienced marketer. Insights into th...  more »
ISBN-13: 9780844232027
ISBN-10: 0844232025
Pages: 510
Edition: 2 Sub
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Publisher: Ntc Business Books
Book Type: Hardcover
Members Wishing: 0
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