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INTERNATIONAL RESEARCH IN THE BUSINESS DISCIPLINES VOLUME 2
INTERNATIONAL RESEARCH IN THE BUSINESS DISCIPLINES VOLUME 2
Author: SWANSON
This volume continues this series of international business issues with an exploration of the development and growing complexity of the global marketplace. One section should be of particular interest to those involved in European business. Entitled "Enlarging the European Perspective", it deals with marketing strategy in post-Cold War Eastern E...  more »
ISBN-13: 9781559386227
ISBN-10: 1559386223
Publication Date: 5/14/1996
Pages: 252
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Publisher: Emerald Group Publishing Limited
Book Type: Hardcover
Members Wishing: 0
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