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Image Theory: Decision Making in Personal and Organizational Contexts (Wiley Series in Industrial and Organizational Psychology)
Image Theory Decision Making in Personal and Organizational Contexts - Wiley Series in Industrial and Organizational Psychology
Author: Lee Roy Beach
Image theory represents a logical extension of earlier work on a contingency model of decision strategies. It is based on a belief that most people, most of the time, for most decisions use fairly unanalytic strategies. Image theory is intended to provide a radical departure from the prevailing paradigm of rational decision making. This theory u...  more »
ISBN-13: 9780471920304
ISBN-10: 0471920304
Pages: 270
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Publisher: John Wiley & Sons Inc
Book Type: Hardcover
Members Wishing: 0
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