Imperial Hearst A Social Biography Author:Ferdinand Lundberg IMPERIAL HEARST A SOCIAL BIOGRAPHY - 1936 - Ferdinand Lundberg was born in Chicago in 1902 of Norwegian and Swedish parentage, and was educated in the public schools there, in Crane College, Chicago, Ill., New York University and Columbia University. He began newspaper work in 1924 as a leg man on the Chicago lournal, published by John Eastman, ... more »who had been Hearsts first business manager in Chicago. He learned something of the Hearst method from his work on the Iournal and the necessity to compete with reporters on the Hearst papers. Later he was assigned to the States Attorneys office during the heyday of Capone, OBannion and other Chicago gang leaders, working in the newspaper ntilieu depicted by Hecht and MacArthur in The Front Page. In 1926 Mr. Lundberg left what he calls this turmoil to join the staff of the United Press and was transferred to New York in April of 1927. He covered the take-ofls of Lindbergh, Byrd and Chamberlain. Toward the end of 1927 he joined the Wall Street staff of the New York Herald Tribune. He was covering the Stock Exchange during the crash of 1929 and wrote all the front-page stories of that debacle, and attended all of the emergency bankerpress conferences throughout 1931-33. In June of 1934 he resigned from the Herald Tribune. Mr. Lundberg began a thorough research into the career of Hearst. To support himself he wrote magazine articles and did correspondence for several European publications. He was aided in his Hearst research by several well-known public men and by important organizations, some of which turned over private documents to him. . TO HEYWOOD BROUN AND THE AMERICAN NEWSPAPER GUILD -- A PREFACE and a Farewell to Williarn Randolph Hearst W ILLIAM RANDOLPH HEARST has passed the mark of three score years and ten. Even now he stands within the shadow that in due course enshrouds all mortals. Yet a few years and he too will come to that judgment meted out to things earthly and human. Then his stocks, bonds, and titles to castles, estates, and mines, his hirelings, servitors, beneficiaries, and bankersponsors will avail as naught But before he goes to face that verdict, it is fitting and proper that he should receive the judgment of contemporaries on this side-the judgment of experience and documentation. It is fitting also that this judgment should be rendered to his heirs and legatees into whose hands the Hearst heritage will soon pass, under whose jurisdiction the Hearst empire will doubtless dissolve and crumble into ruins. For the judgment on the creator of this aggregation of wealth, terror, and ambition will be the verdict of the American nation upon its tormentor, or at least of that part of the nation interested in the preservation of those simple decencies without which no people can endure...« less