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Individuals in Mass Media Organizations: Creativity and Constraint (SAGE Series in Communication Research)
Individuals in Mass Media Organizations Creativity and Constraint - SAGE Series in Communication Research
Author: James S. Ettema, D . Charles Whitney
Ettema and Whitney have collected essays that study the ways in which the organizational life of mass media limit, shape, and encourage the creativity of individuals within them. Commercial demands, the values of people within the industry, ideas of product image, and the forces that form broadcast news are among the subjects discussed. 'Ette...  more »
ISBN-13: 9780803917675
ISBN-10: 0803917678
Publication Date: 1/1/1982
Pages: 254
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Publisher: Sage Publications, Inc
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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