Indra Sinha (born in 1950 in Colaba, Mumbai, Maharashtra, India) is a British writer of English and Indian descent. Formerly a copywriter for Ogilvy & Mather, London, and, from 1984, Collett Dickenson Pearce & Partners, Sinha has the distinction of having been voted one of the top ten British copywriters of all time. He became known for hard-hitting, campaigning advertising for charities such as Amnesty International and the Bhopal Medical Appeal, but became increasingly disenchanted with commercial advertising. He resigned from the agency in 1995 to concentrate on writing novels and non-fiction.
Indra Sinha's books, in addition to his translations of ancient Sanskrit texts into English, include a non-fiction memoir of the pre-internet generation (The Cybergypsies), and novels based on the case of K. M. Nanavati vs. State of Maharashtra (The Death of Mr. Love), and the Bhopal disaster (Animal's People).Animal's People, his most recent book, was shortlisted for the 2007 Man Booker Prize and a regional winner of the 2008 Commonwealth Writers' Prize.
Sinha is the son of an Indian naval officer and an English writer. He was educated at Mayo College, Ajmer, Rajasthan in India; Oakham School, Rutland, England and Pembroke College, Cambridge in England, where he studied English literature. After living in England for four decades, he and his wife currently live in southern France. They have three grown-up children.
1980. The Love Teachings of Kama Sutra: With extracts from Koka Shastra, Ananga Ranga and other famous Indian works on love. Translations from Sanskrit and commentary. London: Hamlyn. Hardcover first edition: ISBN 0-60034-158-5. First North American edition 1997, New York: Marlowe & Co. Paperback: ISBN 1-56924-779-X.
1993. Tantra: The Search for Ecstasy (also known with the subtitle "The Cult of Ecstasy"). London: Hamlyn. ISBN 0-60057-699-X.
1993. The Great Book of Tantra: Translations and Images from the Classic Indian Text. Rochester: Inner Traditions - Bear & Company. ISBN 0-89281-487-X. London: Hamlyn paperback edition: ISBN 0600599981.
1999. The Cybergypsies: a True Tale of Lust, War, and Betrayal on the Electronic Frontier. New York: Viking Press, hardcover first edition. ISBN 0-67088-630-0. New York: Simon & Schuster paperback edition: ISBN 0-68481-929-5.
2002. The Death of Mr Love. New York: Scribner (Simon & Schuster). ISBN 0-74320-698-3. (See also: K. M. Nanavati vs. State of Maharashtra.)
2007. Animal's People. New York: Simon & Schuster. ISBN 0-74325-920-3. (See also: Bhopal disaster.)
Sinha has been a passionate campaigner for justice for the victims of the Bhopal disaster since 1993, when he created the first advertisement for the Bhopal Medical Appeal (using the now-famous photograph by Raghu Rai of a dead child being buried) that raised money to build a clinic to provide free treatment for the survivors. He is an outspoken critic of Dow Chemical Company, the multinational owner of Union Carbide, whose neglected, dilapidated and undermanned chemical plant in the city of Bhopal leaked 400 tonnes of poisonous gas on the night of 3 December 1984, killing up to 8,000 people and injuring perhaps half a million. Since then, 20,000 have died as a result of injuries sustained on "that night", and more than 100,000 remain chronically ill; the abandoned, derelict factory continues to leach toxic chemicals into the groundwater, poisoning wells.
Apart from his novel, Animal's People (a fictionalised account of the aftermath of the disaster), Sinha has given many interviews and written several articles on the subject, including one in The Guardian marking the 25th anniversary of the disaster, in which he roundly condemns local politicians (particularly Babulal Gaur of the BJP) for their failure to comply with a 2004 Supreme Court ruling ordering them to supply clean water to the poison victims. Nor does he absolve the Indian Government of blame.
As a former advertising copywriter, Sinha is particularly scathing about Dow Chemical Company's attempts to improve its image through its sponsorship of events such as the Blue Planet Run and Live Earth Run For Water. He has called Dow's "Human Element" advertising campaign "glossy falsehoods", and quotes artist Paul Phare (who created a set of e-cards in response to Dow) “Telling a lie beautifully does not make it true.”