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Influencing Attitudes and Changing Behavior
Influencing Attitudes and Changing Behavior
Author: Philip Zimbardo and Ebbe B. Ebbesen
Although the study of attitude change is a the core of social psychology, students usually regard it as dry, academic subject matter, without obvious relevance and little intrinsic interest. The present text by Zimbardo and Ebbesen has as one of its major goals to change this misconception. Reflected throughout the book is the authors' commitm...  more »
ISBN: 465193
Publication Date: 1/1/1969
Pages: 148
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Publisher: Addison-Wesley
Book Type: Paperback
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