The Information Mosaic Author:McKinnon, Harvard Business School Press McKinnon and Bruns talked to managers in production, marketing, and other functional areas to discover what information they need and how they obtain it. Their findings stand in stark contrast to what the traditional providers of information may believe. The authors found that managers develop and rely upon their own personal information systems... more », which do not involve elaborate technology; direct observation, relationships, and frequent contacts both within and outside of their firms play significant roles. Recognizing that the challenge to accounting and management information specialists is to incorporate within their systems more of the data that effective managers actually use, the authors make specific recommendations about how to convey relevant and timely information to managers.« less