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Inside the Tornado
Inside the Tornado
Author: Geoffrey A. Moore
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make ...  more »
ISBN-13: 9781900961585
ISBN-10: 190096158X
Publication Date: 1/1/1998
Pages: 256
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Publisher: Capstone Publishing Ltd
Book Type: Paperback
Members Wishing: 0
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