Skip to main content
PBS logo
 
 

Search - Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText (5th Edition)

Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText (5th Edition)
Integrated Advertising Promotion and Marketing Communications Plus NEW MyMarketingLab with Pearson eText - 5th Edition
Author: Kenneth E. Clow, Donald E. Baack
Examine advertising and promotions through the lens of integrated marketing communications.   The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.   The fifth ed...  more »
ISBN-13: 9780133250916
ISBN-10: 0133250911
Publication Date: 9/2/2012
Pages: 464
Edition: 5
Rating:
  ?
0 stars, based on 0 rating
Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.