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Integrated Direct Marketing: Techniques and Strategies for Success
Integrated Direct Marketing Techniques and Strategies for Success
Author: Ernan Roman
"The days of dominance by a single advertising medium--TV for the image-building and direct mail for the direct marketer--are over. Ernan Roman's seminal vision of media integration offers a clear path to new heights of marketing effectiveness." -- Stan Rapp Chairman, Cross Rapp Associates Author of Maximarketing and Beyond Maximarketing...  more »
ISBN-13: 9780070535992
ISBN-10: 007053599X
Publication Date: 6/1/1988
Pages: 259
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Publisher: McGraw-Hill Inc.,US
Book Type: Hardcover
Members Wishing: 0
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