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Integrated Marketing Communication: A Practical Guide to Developing Comprehensive Communication Strategies
Integrated Marketing Communication A Practical Guide to Developing Comprehensive Communication Strategies
Author: Robert E. Johnson, Robert A. Sevier
ISBN-13: 9780899643410
ISBN-10: 0899643418
Publication Date: 10/1/1999
Pages: 303
Edition: 1st
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Publisher: CASE Books
Book Type: Paperback
Members Wishing: 0
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